Project for Finson

SaaS Company Landing Page

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Case Study

Finson, a company specializing in providing SaaS software for accounting management, entrusted us with the goal of increasing conversion and relevance in its PPC campaigns. The challenge was to create an effective landing page, focused on conversions, to be used in Pay-Per-Click campaigns.

Landing Page for Advertising Campaigns

We designed a user-focused landing page with a clean and clear design. The page was optimized to provide essential information about the Finson software solution, highlighting key benefits for business users seeking efficient accounting management.

We incorporated clear messages to effectively communicate the benefits of Finson software, emphasizing user-friendly features, accounting accuracy, and advanced functionalities. The call-to-action was designed to encourage users to request a demo or download a free trial version.

We structured the landing page optimally for compatibility with PPC campaigns, ensuring a seamless experience from the ad to the completion of the desired action.

We implemented A/B testing to analyze and optimize the effectiveness of various elements of the landing page, including headlines, call-to-action, and layout. This process helped identify the most performing versions to maximize campaign performance.

Services Offered to the Client

Web Design

A/B Testing

Google Ads Campaigns

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