Project for YOURgroup
Landing Page and Campaigns Fractional Manager
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Case Study
Landing Page
The Spin worked closely with the client to understand the specific needs of their business and define the goals of the campaigns.
Collaborating with Giovanni Viani (CMO of YOURgroup), we focused on optimizing the user experience, design, and copy, creating a landing page that captured the attention of potential clients (candidates and businesses) and encouraged them to provide their contact information to request more information about the services offered.
Google Ads Campaigns
Once the landing page was created, together with the client, we developed an effective search strategy, defined relevant keywords, and created ads that ensured a good click-through rate (CTR).
Additionally, we set up a series of targeting rules to ensure that the ads reached the right audience at the right time.
After careful analysis of the campaign performance and continuous optimizations, we were able to improve the ad performance.
The result was exceptional: the campaigns brought numerous targeted visitors and generated as many applications from qualified managers. Finally, even the business target (B2B) discovered the company's services and requested several collaborations.
